What about Slogans?
'be unexpected' ( writeen stuff months ago)
The best slogan I've heard these days on TV.I really do not remember what the spot was about, some perfume, I guess.
Something quite interesting happeneed to me as I saw the commercial. I had a vision of how the geniuses who had the idea of that magic two-word
selling imperative phrase. And it was like this:
After weeks of doing nothing but creative stuff ,
these publishers got that moment of wisdom and had
a baby called 'new slogan'. This slogan was
suggested to the boss of the company (a crack--
cocaine ass addict, naturally). It was accpepted
and celebretaed with a big fat hairy orgy in some
cool European city.
So, basically, that is what is behind every fine
and good publicity campaign.
----Influenced (almost plagiarized) by 13.99 euros by Fréderic Beigbeder -----
I can't stop imagining that orgy afterward every cool spot I watch on TV.
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